TheUNDONE's Favourite Fashion and Beauty Substacks

To counteract the fast paced, 15 second blink-and-you’ll-miss-it content we’re scrolling and consuming all too regularly, longer form, well written content is having a resurgence. 

Substack is one of the few platforms that leans into long form articles, and it speak directly to the less but better attitude we hold supreme.  

We’re curating our favourite fashion and beauty Substacks worth subscribing to. 

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By Zara Wong 

With previous roles in features and content at Mecca and Vogue Australia, Zara approaches her Substack with a clear strategy backed with great content.  Her series includes brand deep dives, style strategies, interviews and shopping edits.

The Back Row

By Amy Odell

Amy starting her journalism career working at New York magazine 15 years ago and has seen the media industry change drastically over the time. She is also the author of tow bestsselling books, ANNA: The Biography (yes that Anna) and Tales from The Back Row: An Outsiders View from Inside the Fashion Industry. Amy's writes about fashion and media and is an essential follow for those interested in either. 

WIPOT (What I Put on Today)

By Megan Strachan

Megan runs the lab grown diamond jewellery brand Dorsey and shares what she wears as she runs and grows her business alongside being a mum.

Olivia’s Shopping Diary

By Olivia Wayman

Olivia shares her shopping edits in beautiful collages that hit all our aesthetic pleasures, alongside sharing her outfits and BTS of her day to day. 

The Creative Pragmatist

By: Amy Smilovic

Founder of Tibi, Amy and her team publish Creative Pragmatist as an extension of her brand with a set of series that include Style Class, Insider Report and The Rough Draft. 

Neelam Noted 

By Neelam Ahooja

Neelam Ahooja is known for her detailed the Row product reviews. You might not even be in the market for a Margaux, but with her calm thorough approach, we hang on her every word.

The Wardrobe Edit 

By Anna Newton

Anna has been in the blogging and youtube space for over ten years so it's no surprise Substack is her new medium. Her Substack is a place for minimal style lovers where she shares what she's wearing and her shopping edits, alongside a one a month series called Style Clinic where she responds to everyones fashion questions. 

Dear Dilate

By Jade Fox

Jade writes about the intersection between motherhood and personal style. A series we love are her interviews called 'What Mum's Wear' where she interviews an array of women and we get the inside scoop of what, predominately working mums, wear as they juggle work and parenthood.

Retail Diary 

By Sarah Shapiro

Sarah is a retail strategy consultant and trend forecaster with over 20 years’ experience. Her newsletter covers insider insights, trend forecast and strategic analysis, plus shares everything she reads about retail, fashion and merchandising with a pop culture lens.

Hi Everyone with Hillary Kerr

By Hillary Kerr

The co-founder of Who What Wear, host of Second Life the podcast and author,  Hillary has worked in media for the last 20 years and loves to share what she is learning along the way.

The Edit

By Alex Eagle

A Creative Director who founded Alex Eagle Studio ten years ago, Alex also is the author of More Than Just a House, published by Rizzoli and wrote the foreword for Tamsin Johnsons Interior book Spaces For Living. Her Substack is a weekly newsletter that features her recommendations and secret finds across fashion, styling, wellness, art and travel.

Reservations 

By Danielle Gay

Witten by the ex Editor In Chief of beauty publication Gritty Pretty, and also previously holding the title of Online Editor at Vogue Australia, in Dani's newsletter Reservations she writes about relationships, specifically love, loss and the reservations we have about finding and shaping connections.